Those things need to be worked out before we can say this is the next big thing." it's complex there are a lot of issues which have prevented the content getting out there, which explains why there are so many illegal downloads. "There's also been a delay regarding rights for online content, and who owns it in particular territories.
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People expect things to be free online, so they want to get sponsorship and advertisers on board to make it free. "But it's proving difficult to find the right commercial model to generate revenue. "They're getting into it because they feel they have to in order not to be left behind," Campbell explains. Some major broadcasters have launched digital offshoots, but they're still quite few and far between."Įven big broadcasters such as the Beeb have found it hard to make any money, so far, from their online endeavours. But so far the structures of the television business aren't changing massively. "They're in discussions with Channel Five and other broadcasters to join the party as well.
"Project Kangaroo is potentially an even bigger watershed than iPlayer, because there are so many broadcasters involved," says Lisa Campbell, editor of Broadcast magazine. A BBC spokesperson suggests The Mighty Boosh as an example of a leftfield show that appeals to an internet-savvy audience, and rewards repeated viewings.
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As well as watercooler TV – say, the last episode of Lost – Kangaroo will also carry a library of other, more niche series. However, the iPlayer success of BBC3 shows like Torchwood and Gavin and Stacey is heartening, and suggests that niche programming has a home online, too. Not only can you now watch those chumps off The Apprentice being told they're unfit to soil the sole of Sir Alan's shoe, but you can also tune in to channels that would otherwise be off-limits, from internet-only broadcasters like Canadian network VBS TV and Al Gore's Current News, to international operators covering, well, trade fairs and top hats.Īccording to industry experts, the BBC is pursuing a policy of "fewer, bigger, better" shows the more viewers are freed from a rigid viewing schedule, the more flagship shows like The Apprentice and Doctor Who will be surrounded by an ocean of no-budget filler. This snapshot of global culture is brought to you by the power of internet television (specifically, a minor website, in the global scheme of things, called ). And back across the Atlantic in Suriname, a Shakira song is being used to advertise lager. In Côte d'Ivoire, a Christian TV network is showing hammy adaptations of Bible stories. In Chile, meanwhile, a man in a top hat made from aluminium foil is in the middle of a frantic telephone call as part of a show along the lines of Ant and Dec's Saturday Night Takeaway (non-Spanish speakers can deduce as much from the incessant laughter track). Today, there's an in-depth report on a trade fair for the fossil-fuels industry.
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